Esana Health

eSanaHealth is a discount health membership plan that makes quality health care affordable. eSana is not health insurance, it is a discount health membership card that provides members with exclusive discounts on health care services like FREE 24/7 Telemedicine, prescription discounts of up to 85%, dental discounts, and much more.

Challenge

To rise online presence and build brand awareness.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA)

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."