The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
A wide range of vital market parameters, including geographical segments, technological spectrum, miscellaneous product types, application landscape, numerous business verticals, sales and distribution channels, and several others, has been included in this report. Our team of researchers has taken a unique approach to analyze the global market and, thus, highlighted the key parameters that influence the overall market growth. Several efficient analytical tools like SWOT analysis and Porter’s Five Forces have been employed to inspect the strengths, weaknesses, opportunities, and threats associated with the growth of the crucial market segments.
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Competitive Outlook: The leading companies operating in the Augmented Reality and Virtual Reality market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Top Companies Operating in the Augmented Reality and Virtual Reality Market and Profiled in the Report are:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
Objectives of the Report:
Study of the global Augmented Reality and Virtual Reality market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)
Industrial structure analysis of the Augmented Reality and Virtual Reality market by identification of various sub-segments
Extensive analysis of key market players along with their SWOT analysis
Competitive landscape benchmarking
Analysis of Augmented Reality and Virtual Reality market based on growth trends, futuristic outlook, and contribution to the total growth of the market
Analysis of drivers, constraints, opportunities, challenges, and risks in the global Augmented Reality and Virtual Reality market
Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances
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Segments Covered in this report are:
-
Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Type
- Hardware
- Software
- Services
- Virtual Reality Type
- Hardware
- Software
- Services
- Augmented Reality Type
-
Device Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Device Type
- Head-Mounted Displays (HMDs)
- Head-Up Displays (HUDs)
- Virtual Reality Device Type
- Head-Mounted Displays (HMDs)
- Gesture Control Device
- Projector and Display Wall
- Augmented Reality Device Type
-
Technology Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Technology
- Marker
- Markerless
- Virtual Reality Technology
- Non-Immersive
- Semi-Immersive
- Fully Immersive
- Augmented Reality Technology
Regional Analysis:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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