In the age of intelligent automation and digital acceleration, B2B marketers are facing a clear mandate: generate higher-quality leads faster and with greater precision. As traditional outreach strategies fall short in the face of rapidly evolving buyer behaviors, one trend has taken the spotlight—AI-driven intent data. It’s no coincidence that over 80 percent of B2B marketers in...

Introduction: The B2B Marketing Shift You Can’t Afford to Ignore In today’s hyper-competitive digital landscape, guesswork is no longer a strategy—and manual lead qualification is a losing game. Modern B2B marketing demands precision, speed, and real-time buyer intelligence. That’s why 89 percent of B2B marketers now believe that AI-powered intent data is non-negotiable...