Data masking involves substituting sensitive data with fictitious yet realistic values. This anonymization maintains the integrity of the original dataset while rendering it useless to unauthorized users. Depending on the data’s location and use, different masking methods can be applied to ensure privacy while enabling analysis. This article explores how data masking addresses the growing...

According to the 2021 Year End Data Breach QuickView Report, over 22 billion records were exposed worldwide across 4,145 publicly disclosed data breaches in 2021. Will your business be the next to experience a breach? Cybersecurity has become a major priority as the number of sophisticated cyberattacks increases. No company is immune to a data breach or attack—big or small,...

Introduction In the rapidly evolving landscape of healthcare marketing, personalization is no longer a luxury—it's a necessity. With increasing competition and the demand for meaningful engagement, B2B healthcare brands must move beyond generic messages. This is where Account-Based Marketing (ABM) becomes a game changer. ABM allows healthcare technology providers and service companies to...