Introduction Artificial Intelligence (AI) is not just a buzzword anymore. It is an integral part of digital transformation across sectors, especially within the tech community. Yet, despite the increasing significance of AI, many organizations and individuals face hurdles in its adoption. That is where educational and engagement-driven content—particularly webinar campaigns—can...

Webinars have rapidly evolved from mere online presentations to powerful tools in the digital marketing arsenal. For B2B businesses, webinars offer an unmatched opportunity to educate, engage, and convert prospects while delivering significant returns on investment (ROI). But here’s the catch: not every webinar delivers results. At Intent Amplify™, we’ve helped numerous global...

Introduction In today's digital-first B2B landscape, webinars are a cornerstone of marketing and lead generation strategies. They offer a dynamic platform to showcase expertise, build trust, and generate qualified leads. However, simply hosting a webinar is not enough. To justify the investment and refine future efforts, marketers must be able to measure return on investment (ROI) effectively....

Introduction In the rapidly evolving landscape of B2B marketing, webinars have emerged as one of the most powerful tools for generating high-quality leads. Unlike cold outreach or static lead magnets, webinars offer real-time engagement, expert positioning, and rich data for lead scoring and nurturing. For US-based B2B marketers aiming to increase conversion rates and fuel pipeline growth,...