Introduction The healthcare industry is undergoing a digital transformation, driven by innovation, compliance demands, and evolving buyer behavior. In this rapidly changing environment, traditional marketing tactics are no longer sufficient for engaging high-value healthcare accounts. To gain a competitive edge and accelerate growth, healthcare B2B marketers are increasingly turning to...

Introduction: The Persistent Challenge of Lead Quality in Healthcare Marketing In the B2B healthcare landscape, generating leads is no longer enough. Marketing teams are under increasing pressure to deliver leads that convert into revenue-generating customers. Traditional lead generation often emphasizes quantity over quality, resulting in bloated pipelines full of unqualified prospects. For...

Introduction: The Power of Predictive Lead Scoring In today’s fast-paced U.S. B2B environment, marketing teams are overwhelmed with incoming leads. Some are high-intent prospects, others are noise. The secret to scaling growth hinges on not just capturing leads—but scoring them intelligently. That’s where a predictive lead scoring model driven by AI comes in. Using data and...

Process Street is a simple and powerful tool that helps you manage your team's recurring tasks and checklists. With the help of an intuitive interface, you'll be able to capture, organize and share your established team knowledge, in a way that's easy for everyone to access. Process Street's page-based structure allows for increased efficiency, and easy collaboration, including the ability to...

Introduction Generating qualified leads without burning through your marketing budget is one of the top priorities for B2B marketers in 2025. With shifting buyer behavior, longer sales cycles, and the growing demand for personalized experiences, businesses must adopt smarter, cost-effective lead generation strategies. This is especially true for US-based B2B companies aiming to scale their...