Michelle, please tell us about yourself and your professional experience in the PR sector. Sure. My break in PR was probably different from most people’s. I had to self-teach on the go as the founder of a mobile payment app called Cake in London. It was a challenging experience getting Cake off the ground because I had absolutely zero connection to any journalists in the UK. I tried just...

Clean Email helps you manage your mailbox overloaded with unread and unwanted emails more efficiently — while keeping your data safe and respecting your privacy. Clean up emails with our email inbox cleaner app. Email is arguably the most used application in the world. With so many people using it, it is inevitable that it will become overburdened with unread emails. This is where Clean...

Keep your inbox clean by using customer.io as your automated messaging platform. We're here to help your marketing speak directly to your customers and prospects. Customer.io is a marketing automation platform that helps you create, send, and track personalized text and email messages, push notifications, and SMS from a single dashboard. Customer.io is a comprehensive software platform for...

Email marketing is still one of the most powerful marketing channels. This is because email is one of the most personal mediums and personalization is a key success metric. Email marketing is unique in that it can be automated, triggered based on behavior of your contact, and most importantly, can be done in the same place where you run your entire marketing and sales operation. With email...

Digital marketing continues to evolve rapidly, driven by technological advancements, changing consumer behaviors, and global shifts. As we step into 2025, businesses must adapt to emerging trends and leverage innovative strategies to stay competitive. This detailed article explores the state of digital marketing in 2025, key trends shaping the industry, and actionable insights for businesses....

In today’s digital-first economy, time to market isn’t just a metric—it’s a strategic advantage. Whether launching a new product, rolling out a marketing campaign, or deploying enterprise solutions, the speed at which organizations move from idea to execution can be the difference between market leadership and missed opportunity. Enter Wrike—one of the most robust...

Textile Daddy, the dynamic online marketplace dedicated exclusively to the textile sector, is revolutionizing how the industry connects, trades, and grows. With a vast digital ecosystem designed for manufacturers, traders, and service providers, Textile Daddy enables seamless buying, selling, sourcing, and service access across the entire textile value chain. As the demand for digitization...

The Evolution of B2B Email Marketing In the past, B2B email marketing was primarily about list building, blast campaigns, and open rates. Fast forward to 2025, and the entire landscape has changed. Today, B2B email marketing is more intelligent, data-driven, and personalized than ever before. Marketers are now expected to deliver value-packed, hyper-relevant experiences that speak directly to...

In the competitive world of B2B marketing, email remains a powerful tool for engaging prospects and driving conversions. However, achieving high open rates is increasingly challenging. With the advent of AI, marketers now have the opportunity to craft emails that not only capture attention but also deliver personalized value at scale. This guide explores how to leverage AI to write emails that...

Introduction In today’s fast-paced, digital-first B2B landscape, traditional cold outreach methods are struggling to keep up. Generic emails and spray-and-pray tactics no longer work in an era where buyers expect personalization, relevance, and value from the first touch. But what if there were a way to scale highly personalized outreach—without adding pressure to your sales team?...