Michelle, please tell us about yourself and your professional experience in the PR sector. Sure. My break in PR was probably different from most people’s. I had to self-teach on the go as the founder of a mobile payment app called Cake in London. It was a challenging experience getting Cake off the ground because I had absolutely zero connection to any journalists in the UK. I tried just...

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Email marketing is still one of the most powerful marketing channels. This is because email is one of the most personal mediums and personalization is a key success metric. Email marketing is unique in that it can be automated, triggered based on behavior of your contact, and most importantly, can be done in the same place where you run your entire marketing and sales operation. With email...

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  With the rapid rise of digital, remote work is becoming increasingly popular. With the advent of technology, remote work is not just possible, it is necessary.  Employees in today’s company culture are having more and more conversations with customers. It can be frustrating when your team is constantly juggling customer responses and customer requests. Many companies are using...

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